Re-branding can be an amazing process to help increase brand awareness and sales in your business. Let’s talk about how to know when it’s time to re-brand your business!
You’re at a point in your business (maybe 2-3 years in), where you’re seeing your business hum right along with consistent sales or bookings of your services. You’re seeing success, but you still feel there could be room to scale and grow. This can be a sign you’re growing out of where you’re at, and ready to jump into the next level and vision for your business. Where do you see yourself in 3-5 years, 10 years? Is your current online presence going to take you to the next level? Do you envision a lifestyle that is more hands-off of your business, and focused more on being the visionary and doing the work you love most? This is where a re-brand can help. Things like automations, using your website as a 24/7 marketing tool that works for you and increasing your prices can all help bring your dreamy vision of your life and business come to life!
You’ve been working in your business long enough to know exactly which types of clients/customers you like to work with! The ones that get your mission, get great results from your products/services, and love to come back for more. There’s a certain ease when working with these types of customers, and they leave you rave reviews, trust in you, and are fun to work with! These are the types of customers that you’d like to seek out more of. When you re-brand with a designer, we narrow down who exactly is your ideal customer, where they hang out, and how we can attract more of them to your business. We always keep this person top of mind when creating your brand, social media graphics and website!
This is one of the main ways to know that it’s time to re-brand your business! If you’re a service provider, you notice that your spots are booking fast and you are staying pretty consistently booked. This is a sign that you could increase your pricing. For product-based businesses, maybe you’ve started at a lower price point to get your product out on the market. However, now you’re seeing increased awareness and sales in your product. But, you’re feeling like the overall brand, messaging and packaging could be re-freshed to scale from where you’re at and stand out from your competitors. Re-branding your product can help bring you to that next level, and increasing your product price at that time is a smart way to level up and get to your desired price point and income level.
Maybe you started your website with a DIY website builder such as Wix. There’s certainly nothing wrong with that, but maybe you’ve outgrown the capabilities of the platform, or you notice that competitors in your space are showing up in a more professional way. Also, your colors no longer reflect the vision you have for your business. Then there’s the features that you’re looking to have on your website aren’t available or aren’t easy to integrate. It could just be an overall feeling that the whole “look” is no longer reflecting you or your business, and it’s just time for a change.
When I work with my clients and apply brand and website strategy (which is a deep dive into your target market/vision/messaging, as well as research on your current website and how users are interacting with it and improvements that can be made for conversions), it gives us a rock-solid foundation to start from. No more guessing and hoping that your brand/website is attracting those dream people – we create a roadmap and strategy to lead your clients and customers into the best user experience with your brand. This strategy makes it easy for a client to book (and pay for!) your service, and it makes it a cinch for your customer to order more of their favorite wellness product from you! All while attracting them with a professional brand experience.
I hope this helps you in knowing if it’s the right time for you to re-brand your business. If you’re interested in working with me on this process, I’d ❤️ to chat with you more! Click the link below to start the application process, and I look forward to getting in touch with you.