KEEP YOUR IDEAL CLIENT IN MIND
This project is of course very close to your heart but it’s important to always keep your target audience top of mind and not get caught up in personal preferences. Therefore, instead of sharing what you like/dislike personally, try to view it from your Ideal Client’s eyes and think about how would they react to the design. Remember, at the end of the day, this project is all about them!

BE AS SPECIFIC AS POSSIBLE
Vague or contradicting feedback can create confusion and set us back, therefore try to be as specific as possible when providing feedback. Focus on one element at a time and try to explain why you like/dislike something and provide a suggestion on how I could improve it. For example, instead of saying “I don’t like this color”, try “I don’t think this color will appeal to our audience because […]. Perhaps we could try a warmer color?”

ASK QUESTIONS & TRUST MY EXPERTISE
My design process is very intentional and I always ensure that each element is built with purpose. So while I will do my best to walk you through my thought-process, don’t hesitate to ask questions if you’re unsure about something. This also helps show that you value my opinion and trust my expertise – at the end of the day, there’s a reason why you chose me as your Partner for this project, right?

At different stages throughout the project, you will be asked to provide feedback on design concepts, colors, fonts, etc. Providing feedback can be hard, but it’s important to make it constructive to ensure the project can move forward smoothly.

I really appreciate simple and straightforward feedback. It helps me clearly understand your thoughts and make the right changes to your designs.

Here are a few tips on providing awesome feedback:

• Try and use bullet points to break up your feedback.
• Use headers to organize your feedback.
• Read over your feedback to make sure it’s clear and check that you’ve answered any questions I may have asked.
• Please use the form in the Client Portal that I've provided to leave your feedback instead of emailing me directly. Back and forth emails can get tiring but communicating in the Client Portal is a breeze!

If you have team members that would like to add their feedback, I kindly ask that you gather the feedback into one message. This stops everyone from getting confused and keeps the project organized.

To help keep your project on track to finishing on time, please provide feedback on your designs within two business days of receiving them. 

I really appreciate your effort to provide files and feedback on time. Timeliness from both of us will help us get your project complete so you can move on to the next exciting task on your to-do list and I can cheer you on.