Case Study

back to portfolio

FM Acupuncture

An Acupuncture + Wellness Services Clinic in the Fargo / Moorhead area.

Project Details

Services Provided

Brand Design, Showit Website Template Customization

Dr. Lexi provides acupuncture, cupping an NAET services based in Traditional Chinese Medicine - located in the Fargo-Moorhead area.

She had been providing services and growing her business for a few years when she came to me. Dr. Lexi had originally DIY'd her website using Wix, which had gotten her to where she was now - but she was looking for her brand and website to look clean, calming and professional and readily give her patients all of the info they needed to know about her services, while making online booking easy.

We decided on a brand package, as well as a Showit template customization. We dived into brand strategy first, and created a brand that incorporated an acupuncture needle as well as a nod to the yin yang symbol which reflected her basis in Traditional Chinese Medicine. The template I chose is by Elizabeth McCravy. I completely customized the template to incorporate her new brand colors, logo, submarks and typography, as well as images and photos of her clinic that give the overall calm feeling she provides for her patients while reflecting her brand personality.

*Showit template by Elizabeth McCravy.